https://nesslabs.com/decision-making We make thousands of choices everyday, often automatically, using mental models we have created over years of experience. Modelos mentais: estão modelados na ROT Decision-making is the process we use to identify and choose alternatives, producing a final choice, which may or may not result in an action. It can be more or less rational based on the decision maker’s values, beliefs, and (perceived) knowledge. Decidir não agir é uma decisão também. What’s interesting is that these areas are not only involved in the formation of a decision, but also signal the degree of confidence associated with the decision. Grau de Confiança e Grau de Risco das decisões In fact, poor decision-making rarely has to do with a lack of intelligence or information. Instead, we it’s often due to the ‘mental baggage’ we bring to the table when considering our options. Pobres em que sentido? Analysis paralysis. You may know this one under the term “overth...